The Effects of False Advertising

Final Draft: The Effects of False Advertising Since the evolution of communication, media has been used to transmit informations to those willing to absorb it. Now, using powerful technologies such as television or the internet, information has been made accessible to people in every aspect of our daily lives, trying now to influence our choices more than ever before through advertisement. However, for the most, the goal behind advertising is personal profit.Therefore, the things we are exposed to in advertisements are not always true; they often tend to make people try being someone else's idea of perfection while ignoring their own goals, and then conduct the consumers to deception. As for anything else, regulations on advertising do exist and are set by the Federal Trade Commission. But still, the problem of deceptive advertising does exist and is very persistent.My goal is to discuss the problem of deceptive advertising, by analyzing the strengths and the weaknesses of the FTC po licies on advertising, the causes and effects of the problem and finally propose eventual solutions. Part I According to its official web site, ftc. gov, †The FTC deals with issues that touch the economic life of every American. It is the only federal agency with both consumer protection and competition jurisdiction in broad sectors of the economy,† (â€Å"About the Federal Trade Commission†) advertising included.As any institution of this scale, the FTC has very strong policies regarding the field it deals with. And acts such as false advertising can be heavily punished by the law, according to the FTC’s many laws and acts. However, regardless the numerous regulations that make the FTC’s strengths, it possesses a major weakness, since as far as the commission punishes unfair methods in advertising, and it fails to clearly define the word â€Å"unfair†. William F.Brown says in his article that the term â€Å"unfair methods† remains a ge neralization that the FTC must translate into usable policies, or standards by which specific methods can be judged (â€Å"the Federal Trade Commission and False Advertising II†). More specifically, it’s not always clear what would be included within the scope of the commission’s authority. This I would rather qualify unexisting part of the FTC policy, creates a gaping hole through which the problem of false advertising slips out.And I can truly see where this problem might apply: We can always see or hear from commercials all the benefits of a product, but, usually all the undesirable side effects are either written in very small caps at the bottom, so that no one can see or practically said at the speed of light, making them incomprehensible. From my consumer point of view, I can say that these are unfair methods; however, I can hardly see how the FTC is going to punish such an act, because in fact, everything about the product is there; regardless how the inf ormation is delivered.Part II Along with the FTC policy problem, there are more causes linked to the false advertising problem. For starter, I can tell from personal observations that America is a highly competitive country with a very capitalist nature. So much that in order to sell its products, companies will not hesitate to lie. For example, I still don’t know which phone company’s network is America’s fastest, especially when most claim to be (AT;T, Verizon, and t-mobile are really getting me confused. Then there is also the people mindset that is problematic. By that, I mean people tend to respond to feeling rather than reason; a commercial full of fallacies, for example, will get customers to buy a product simply by being entertaining. I believe that people’s response to advertisements in America is different because of the way they are implemented. For every 10 minutes of a television show, there are 5 minutes of advertisement; it gives a 1/3 rati o, meaning that more than 30% of what people see on television are commercials.Even on radio stations and all over the internet there are commercials. What I’m saying is that over time, people stop noticing them, plus they become boring (think about how often you skip channels when an ad is on), that’s when marketers, in need of new ways to keep consumers attention on a product, use humor, entertainment, or make some commercials so stupid that they are rarely unnoticeable. Also, somebody desperately in need of change in his life is most likely to consider any possible option, even the most irrational.I will take the specific case of over the counter weight loss products, which has a huge market value at the moment: Approximately 100 billion dollars and expected to quadruple by 2015 (â€Å"Money Spent On Weight-Loss Programs in America Today†). A study from John Cawley (Cornell University), Rosemary Avery (Cornel University) and Matthew Eisenberg (Carnegie Mellon University) revealed that as of 2008, 68% of the American adult population was overweight, 33% obese, and that out of the majority of those trying to lose weight, 33. 9% had used over the counter weight loss products.The same study also showed that their spread is increasing because weight loss products are very loosely regulated and have a history of little efficacy and dangerous side effects (â€Å"The Effects of Advertising and Deceptive Advertising on Consumption†). One cause to that is: They are treated like food. Therefore, they are sold in supermarkets and pharmacies as well as through the internet without any need for manufacturers to prove benefits from the product, and bearing responsibilities for showing safety before marketing (food is assumed to be safe).It is then up to other governmental institutions to reveal the product to be unsafe. As a result, manufacturers of weight loss products have considerable slack in the marketing of these products. But truth is, t hey are very ineffective and can have severe side effects. Most of the weight loss products contain components such as phenylpropanolamine and ephedra, which have been identified by the FDA as increasing risks of stroke and cardiac events, as well as caffeine like products that increase the heart rate to give the impression of a faster metabolism.One big case was involving â€Å"Redux†, a drug that was designed for obese individuals, but had many people, including doctors, who were slightly overweight experience pulmonary hypertension, valvular heart disease, and neurotoxicity. Even without being an expert on this topic, I can accurately say that it’s impossible to lose weight without doing any kind of exercise; so the best these products can is ease the weight loss process. And as a matter of fact, if they were really working we would already see decreases in the overweight rate in the population.Unfortunately, not everybody understands the facts about advertising cer tain products, and people end up falling into deception by using a lot of them, ultimately affecting themselves as individuals and the population as a whole. In a long run I can hold it responsible for phenomena like emotional conflicts, because, in addition to lies, some advertising programs show a distorted image of reality which often become people’s new standard. For those influenced deeper, physical and mental problems occur, including bulimia, anorexia, the employment of harmful dietary plans, low self esteem, or thoughts of suicide.Unless the truth is revealed, some will continue to suffer. To my opinion, consumers could find products more attractive advertisements were done by normal people or without all the extra mind blowers. Other side effect to deceptive advertising is that continuously deceived consumers can actually turn their back to some product, and give negative feedback to their entourage. In some cases, it gets so bad that there are several individual law suits against a single company.Such mistrust into local products can go as far as bringing the economy down, especially if people decide to stop purchasing things of the same kind. Plus, manufacturing products that are not going to be consumed by a majority of the population is a waste of resources. Part III But like for every problem, there are a few solutions, or at least ways to lessen it. I believe the FTC needs to create a clear definition of the term â€Å"unfair methods† in its policy, so that every questionable, literally or implicitly false advertisement will be subject to revision, especially for those that can have an impact on health.In addition to this, if the public could try viewing advertising only as something to get one's attention, and recognize the commercials playing on people’s insecurities, as well as those using humor and entertainment over facts to sell a product (According to the article â€Å"The Use Of Humor To Mask Deceptive Advertisingâ €  in The Journal of Advertising, â€Å"The content analysis of 238 humorous ads showed that 73. 5% of them had deceptive claims and 74. 5% of these claims were masked by humor†).Until either is accomplished, the negative effects of deceptive advertising will be felt by the vulnerable, people, and companies will still make profit. Conclusion Overall, it’s clear to see that the practice of false advertising is very persisting and influences several aspects of our live, either by getting people to by ineffective products then fall into deception or sometimes setting new standard in society by showing a distorted image of reality or beauty.However, I believe there is no better wall to this problem than self-defense. By that, I mean it is up to the people to truly open their mind and rely more on reason, to try finding and understanding more facts about the products on the market, so that their actions toward a product define new standards for manufacturers instead of t he other way around. Work Cited â€Å"About the Federal Trade Commission. † Federal Trade Commission June 17, 2010Ftc. gov April 18 2011. Electronic. Brown, William F. The Federal Trade Commission and False Advertising II† The Journal of Marketing (1 July1947): 38-46. April 18, 2011. Print. Cawley, John, Rosemary Avery, and Matthew Eisenberg. â€Å"The Effects of Advertising and Deceptive Advertising on Consumption. † Economics Seminar Papers (30 July 2010): 3-11. Electronic. Mialon, Hugo M. and Paul H. Rubin. Economics, Law, and Individual Rights. 2008 New York: Taylor & Francis Routledge, 2008. Electronic. â€Å"Money Spent on Weight Loss Programs in The USA Today. Worldometers Information 2009. Worldometers. info April 18 2011. Electronic. Mundy, Alicia. â€Å"Weight-loss Wars. † U. S. News & World Report 15 February 1999, Vol. 126, Issue 6: 42. April 18, 2011. Electronic. Shabbir, Haseeb and Des Thwaites. â€Å"The Use of Humor to Mask Deceptive Adve rtising. † Journal of Advertising Summer 2007, Vol. 36 Issue 2: 75-85. April 18, 2011. Electronic. â€Å"What Is False Advertising? † Astra, Chan, Gurst, and Thomas P. C 2006,Aboutfalseadvertising. com. April 18, 2011. Electronic.

Getting to Know Cagayan Essay

I. Description Cagayan is a province of the Philippines in the Cagayan Valley region in Luzon. Its capital is Tuguegarao City and is located at the northeastern corner of the island of Luzon. Cagayan also includes the Babuyan Islands to the north. The province borders Ilocos Norte and Apayao to the west, and Kalinga and Isabela to the south. Cagayan is part of one of the largest valleys in the Philippines formed by the majestic Sierra Madre and Cordillera mountain ranges. It is traversed by the mighty 330-km long Cagayan River and its various tributaries. The province could have gotten its name from the Ilocano word carayan or â€Å"big river,† referring to the Rio Grande De Cagayan, the longest river in the country, which bisects its valley from north to south. Or it could have been derived from the tagay trees (tall hardwood) that grew along the river banks. It is possible that the area was called Catagayan, meaning â€Å"where the tagay abounds.† The earliest inhabitants were the Aetas, short dark-skinned nomads belonging to the Negrito family. They were followed by Indo-Malay immigrants who came to be known as Ybanags The majority of people living in Cagayan are of Ilocano descent, mostly from migrants coming from the Ilocos Region. Originally, the more numerous group were the Ybanags, who were first sighted by the Spanish explorers and converted to Christianity by missionaries. This is why the Ibanag language spread throughout the area prior to the arrival of Ilocanos. II. Culture, Way of Life, Values, Religion and Beliefs Cagayan is a very ancient civilization. It has its distinct, rich and diverse culture. Commerce and trade was practiced by its inhabitants and has flourished with the Japanese, Chinese and other neighbor Asian countries even before the Spanish colonizers reached its shores. The province’s agricultural production is concentrated on two areas. The Cagayan River Delta produces rice, corn, vegetables, and rootcrops. The region near the boundary with Isabela contains a number of large tobacco plantations. Agricultural products also are of peanut, beans, and fruits. Livestock products include cattle, hogs, carabaos, and poultry. Fishing various species of fish from the coastal towns is also undertaken. Woodcraft furniture made of hardwood, rattan, bamboo, and other indigenous materials are also available in the province. The mountain ranges yield good hardwoods, as well as rattan and other forest products used in cottage industries. Fishing is a major industry in the coastal areas. Its ancientness is evidenced by the presence of centuries-old churches and other religious relics, archeological sites of nomadic tribes, and richness of its local language and culture. The oldest bell in the country, cast in 1592, still peals from the tower of the church in Camalaniugan. The old brick works in Tuguegarao lie inside the city and speak of a time when bricks were extensively used to build the beautiful churches of the Cagayan. Cagayan with its ancientness is still replete with adventure and excitement. It can flaunt its pristine natural beauty and endowment. It has breathtaking sceneries, beaches, and cavernous caves, thunderous falls, rapids, rivers, limestone mountains, thick and virgin forests, verdant valleys and many more. Also, it is a land of many opportunities having one of the largest fertile alluvial plains, grazing lands and fishing grounds (both marine and inland waters) in the Philippines and a continuous and sustainable supply of production materials. Multi-lingual, warm, gentle and amiable people await you in this remaining patch of tropical paradise in Northern Philippines. III. Land and Topography The province is bounded by the Pacific Ocean on the east; on the south by Isabela province; on the west by the Cordillera Mountains; and on the north by the Balintang Channel and the Babuyan Group of Islands. About two kilometers from the northeastern tip of the province is the island of Palaui; a few kilometers to the west is Fuga Island. The Babuyan Group of Islands, which includes Calayan, Dalupiri, Camiguin, and Babuyan Claro, is about 60 nautical miles (110 km) north of Luzon mainland. The province comprises an aggregate land area of 9,002.70 square kilometers, which constitutes three percent of the total land area of the country, making it the second largest province in the region. Cagayan has 28 municipalities and one city divided into three congressional districts. It has 820 barangays. Tuguegarao City (as of December 18, 1999) is the provincial capital, regional seat, and center of business, trade, and education. It has a land area of 144.80 square kilometers and a population of 120,645 as of 2000. Seasons in the province are not very pronounced. Relatively dry season occurs during the months of March to June and rainy season from July to October, although it is relatively cold during the months of November to February. IV. What did you learn for this ethnic group and its relation for cultural anthropology Due to the influx of Ilokano migrants in the last century, majority of the people of Cagayan speak Iloko as their primary tongue. Aside from the Ilokanos, there are several smaller ethnic groups that live in the province. The Ybanags are the dominant ethnic group in the vicinity of the provincial capital of Cagayan-—Tuguegarao, now a city. The closely related Itawits inhabit the Pinacanauan River valley as well as areas of Amulung and Tuao. The Malawegs are found mainly in the municipality of Rizal . In the foothills and the mountains of the Sierra Madre Range , several Negrito groups called the Agtas forage and hunt for food. The established lingua franca of the province is Ybanag. The Ybanags, Itawits and Malawegs are mainly lowland farmers whose agricultural practices are similar to those of the Ilokanos. The Ybanags used to inhabit the area along the Cagayan coast but migrated further inland. They conducted trade with neighboring areas using distinctive sea crafts, and their commercial interests made their language the medium of commerce throughout the region before the influx of Ilokano migrants. They are also excellent blacksmiths and continue to make good bolos. The Ybanags are reputed to be the tallest of all the ethno-linguistic groups in the Philippines The Itawits are almost indistinguishable from the Ybanags. They build their houses with separate kitchens, connected by a narrow walkway that is used as washing area for hands and feet. The Itawits are noted for their pottery and basket-weaving traditions.

Organizational culture and preparing the new employee Research Paper - 1

Organizational culture and preparing the new employee - Research Paper Example Two major federal laws related to the organizational culture and employee nondiscrimination are discussed and explained. The report is concluded by providing suitable recommendations to the organizations facing this issue. The recommendations are given about how these organizations can minimize the challenges related to the preparation of new hires in the organization and how they can develop suitable human resource practices and organization culture to support the preparing and development of the new employees. The current business scenario has seen many major changes in the organizational and human resource practices in different businesses across the world. Globalization and workforce diversity have been emerging aspects which have created the importance of maintaining a suitable organizational culture and integrating the organizational culture within the workforce of an organization. Maintaining a perfectly balanced organizational culture is not an easy task. Human resource practitioners and managers are facing various challenges in the current globally integrated business scenario evolving from trends such as shifts in the political and legal environments across the world, advances in information technology, workforce diversity, increasing practices of outsourcing and offshore business activities and globalization. These changes create pressure on human resource professionals to recruit, develop and retain talented and skilled employees within the business. These challenges are great in magnitude and cannot be ignored by the organizations and HR practitioners across the globe. The human resource management systems are necessarily built and modified to become almost totally equipped to meet the challenges brought about by globalization and the integration of cross cultural diversity in the workforce of the

The study of motivation in consumers which stimulates them to purchase Literature review

The study of motivation in consumers which stimulates them to purchase luxury goods despite the steep and increasing price - Literature review Example Again during 2004-2007, when the luxury industry was expanding and emerging into other markets, the CAGR was 8 percent (Amatulli and Guido, 2011). The growth of luxury goods market was caused by two important factors. Firstly the economic growth all throughout the world has lead to the creation of new class of rich people (Vigneron and Johnson, 2004) and secondly, the increase in the demand and range of products of luxury goods (Silverstein and Fiske, 2003). However, the sales of luxury goods were predicted to ease in 2013 due to the lower growth rate in China and subdued spending in Europe (Reuters, 2013; Wendlandt and Binnie, 2013). The sales are expected to hover around 4 to 5 percent as compared to the 5 percent sales in the year 2012 (Bain & Company, 2013). It is also expected that the revenue generated from the luxury market will rise 50 percent faster than the global GDP and the annual average growth rate will be around 5 to 6 percent in the year 2015 (Bain & Company, 2013). T he four main categories that come under luxury goods are Jewellery and watches Spirits and wines Cosmetics and perfume Fashion that includes accessories, ready-to-wear and couture (Jackson, 2004). Recently some other categories were also added like airlines, home furnishing, private banking, tourism, hotels and luxury automobiles (Chevalier and Mazzalovo, 2008). Fashion luxury goods include perfume, jewellery, watches, shoes, handbags, accessories and apparels, the display or use of which only brings prestige for the owner and functional utility takes a back seat (Vigneron and Johnson, 2004). Some of the research scholars have previously tried to highlight on the profile of the buyer and understand the reason behind the consumption of luxury goods (Dubois, Czellar and Laurent, 2005; Husic and Cicic, 2009; Summers, Belleau and Xu 2006; Wiedmann, Hennigs and Siebels, 2007). Some others have focused on the role of brand in the consumption of luxury products (Fionda and Moore, 2009; Kap ferer and Bastien, 2009; O’Cass and Frost, 2002; Phau and Prendergast, 2000; Tsai, 2005). More specifically Vigneron and Johnson (1999, cited by Amatulli and Guido, 2011) has focused on the presence of interpersonal and personal motives behind the consumption of luxury goods. In this section the focus is on luxury branding, pricing and issues that influences buying behaviour. 2.2 Meaning of luxury The word luxury has been derived from the Latin word â€Å"luxus†, which signifies the pleasure of senses irrespective of cost. Vigneron and Johnson (2004) have created a framework that consists of five components, which provides the meaning of luxury. High quality is associated with luxury goods, which is perceived as a fundamental attribute. Quality signifies craftsmanship, utility, sophistication, technology, design and material etc. Origin and tradition of the product along with the perceived superiority and excellence of the products acts as the reassuring factors which is a motivating factor for the customers who are buying any luxury goods. Semiotics of luxury has identified hedonistic value, which signifies the emotional responses linked to the consumption of luxury goods like excitement, sensory gratification and aesthetic beauty. Consumption is about the experience and feeling of pleasure that the consumer gets from the ownership of the goods like self-indulgence, fulfilment and personal reward. Conspicuous is another value attached with the consumption o

The Impact of Technology on Education Essay Example | Topics and Well Written Essays - 1250 words

The Impact of Technology on Education - Essay Example A survey in the US high schools showed that about half of the public school teachers who had access to computers and Internet available in their schools used them for classroom instruction. About 61 percent of the teachers assigned students to use these technologies for word processing or creating spreadsheets most frequently, 51% used Internet research, 50% applied them in practicing drills, and 50% solved problems and analyzed data using the technologies available. Furthermore, many teachers used computers or the Internet to conduct lots of preparatory and administrative tasks such as creating instructional materials, gathering information for planning lessons, and communicative tasks (Smerdon, Cronen, Lanahan, Anderson, Iannotti, & Angeles, 2001). Generally, there are a lot of benefits the use of technology has brought in teaching-learning process. The impact can be assessed both on the learners' and the teachers' side. In the one hand, the National School Board Associations of the United States reported that the availability of technology often stimulates teachers to present more complex tasks and materials which could not be handled using conventional methods and processes (NSBA, 2008). Furthermore, the NSBA (2008) reported, introduction of technology will tend to support teachers in becoming coaches rather than dispensers of knowledge, increases teachers' sense of professionalism and achievement and motivates students to attempt harder tasks and to take more care in crafting their work. There are concepts in education, particularly in the areas of science and mathematics that require complex representations, which could not be done in the conventional ways. To address the difficulties in teaching these concepts educator of tentimes uses instructional technologies like film (cited in Linn, 1998, p. 269), computer models, and other systems. Garofalo, J., Drier, H., Harper, S., Timmerman, M.A., & Shockey, T. (2000) reported that a crucial component of technology application in education is enabling the teachers. Technology is useful for learning but the efficacy of the systems applied depend on the competence of those who handle them. In the other side, the benefits of technology on the learners are vast. A 1990 University of Michigan study reported that children could gain the equivalent of three months of instruction per school year when computers are available to them. Electronic drill and practice programs make children better spellers. Intensive preparation programs raise SAT scores. So-called integrated learning systems, which deliver entire curriculums to students sitting at workstations in a learning laboratory, practically guarantee that grade-point averages will go up, at least for a time (cited in Dewitt, 1991). Despite, however the vast promise of technology in advancing the learning process, there are cases reported when the application of technology did otherwise. Dewitt's (1991) article reported that the entire first-grade class in a tiny Belridge school district in McKittrick, California, along with more than a third of the 64-member student body, had scored below their grade level for both reading and math.

Revenue Management in the Airline Industry Thesis

Revenue Management in the Airline Industry - Thesis Example The law of supply and demand has always been institutional in the business literature and practice. Even as commerce started to flourish, merchants already had to make demand-management decisions specifically in terms of structure, pricing, and quantity in the hope of maximizing profit and avoiding loss (Talluri and van Ryzin 4). However the old idea of RM as businesspeople perceive it three decades ago until now is different in the sense that revenue management focuses on the way decisions are made through a technology-based system (not theoretical therefore) which should be more responsive to the uncontrollable and hardly predictable variables and constraints in a certain industry (Talluri and van Ryzin 4). The airline services sector was the first to employ the principle of revenue management. The efficiency of reservation control systems was based on quantitative researches which centered on â€Å"controlled overbooking† (McGill and van Ryzin 233). Overbooking depended on the probability of the number of passengers who shows up during boarding time (McGill and van Ryzin 233); and which is technically necessary in effort to replenish the could-be lost in revenues in case of cancellations or no-shows among passengers (Belobaba et al. 93). In an industry with low marginal costs, fixed capacity, perishable product, irregular demand, and varied market segments such as the aviation industry, excess inventory may be minimized by forecasting through historical data in order to maximize revenues (Dunne and Lusch 42). Airlines during the 1970s started offering restricted discount rates where passengers in the same aircraft compartments have actually paid different prices (McGill and van Ryzin 234). Prices were offered at a different range at predetermined periods to different market segments without having to compromise the level of travelling experience. Therein, comes the groundwork for yield management which was later called, revenue management. This principle was first grasped by Kenneth Littlewood of British Overseas Airways Corporation (BOAC, known today as the British Airways) in his mathematical proposition that in adopting discount schemes, the value they yield should exceed the expected return of future full fare bo okings (qtd. in McGill and van Ryzin 233). (BOAC was offering discount rates for customers who reserved for seats twenty-one days before the actual time of flight). In the United States, the American Airlines adopted the same scheme through its Super Saver Fares in 1977 which would later be encapsulated in the RM framework especially after the passage of the Airline Deregulation Act of 1978 that paved the way for the wide practice of such principle in the modern business context (Hall 600; McGill and van Ryzin 234). Before the deregulation, US airlines were controlled by the Civil Aeronautics Board (CAB). The pricing schemes underwent dramatic change after the deregulation where new low-cost carriers threatened major carriers. The

Police excessive force and the qualified immunity defense Essay

Police excessive force and the qualified immunity defense - Essay Example A Qualified Immunity defense is defined under 42 U.S.C. 1983 provides, "in pertinent part, that '[e]very person who, under color of any statute, ordinance, regulation, custom, or usage, of any State , subjects, or causes to be subjected, any citizen to the deprivation of any rights, privileges, or immunities secured by the Constitution and laws, shall be liable to the party injured" (CFIF, 2002). In many cases, the stopping of a person while in a vehicle or on the street has proven that many times there is no fourth amendment violation as the police may make a traffic stop or stop a pedestrian based on probable cause in the event of information received therein. In the case of United States v. Escalante, 239 F.3d 678 (5th Cir. 2001) "the court said, that although the traffic stop, even if pretextual, does not violate the Fourth Amendment if any officer making the stop has probable cause to believe that a traffic violation has occurred." (Legal Enforcement Legal Review, 2001). By having these traffic stops in the first place is a contentious issue based on the fact perhaps not all traffic stops are based on probable cause, but, rather on racial profiling. The searches of vehicles after the fact should be ruled constitutionally invalid and judgement in favor of the plaintiff. But, many officers use the qualified immunity defense to protect their interests and their integrity b y abstaining from legal subjectivity in pending litigation. The purpose of many officials using the Qualified Immunity defense is fully justified in cases where police stop an average, law-abiding citizen based on their racial profile or for what the police identify as probable cause. When the police use excessive force in further detaining an individual that is not under suspicion of any activity, this is clearly a violation of their Fourth Amendment rights. Once a court case is filed, the officer will then decry qualified immunity based on their assessment that force was needed due to suspected violation of their Constitutional rights. The purpose of this paper is to discuss cases relative to the claims of Qualified Immunity defense and if similar cases of excessive police force justify how the issue pertains to current criminal justice events and why the issue is important to consider. Discussion will also take form of the present status of this issue before the courts and/or other law-making bodies, a presentation of both sides of the issue presenting a pro/con or for/against discussion, an analysis of the issues and a proposal to bring forth this issue and recommendations for implementation. Present Case Status of this Issue before the Courts Since the September 11th attacks, there have been more prevalent instances of police and law enforcement

Strategic Management Analysis Assignment Example | Topics and Well Written Essays - 4250 words

Strategic Management Analysis - Assignment Example The task of tour operators is to manage proper blend of aircraft, hotel, and tourism spots to make the holiday experience of customers easy, reasonable and expedient. They provide customers a variety of choices for spending on the holidays. In the year 1950, UK had first experienced inexpensive holiday package and since then this industry has become quite vast in the international market. Many big tour operator companies compete with each other for providing inexpensive holiday packages for family customer segment. In the study, the company which has been considered is easyJet. easyJet Holidays encompasses together the easyJet, an UK-based airline company and one of the foremost planners of accommodation in the UK lowcostbeds.com. The prime aim of easyJet Holidays is to provide immense ‘value for money’ beach holidays and city breaks to each destination’s of easyJet. easyJet Holidays offers a collection of around 100 destinations to select from and also provides a ir travels from around 13 airports of the UK with supreme choice, value as well as flexibility. easyJet Holidays also provides custom-made holiday tours along with availability of more than 10,000 hotels of quality in travel destinations arraying from 2 stars to 5 stars for its customers (easyJet Holidays, 2011). The package holiday is enormously popular for British tour creators. The package holiday industry provides people ranges of customised holiday packages to choose from (TUI UK Retail Limited, n.d.). 2.0 Task A 2.1 PESTEL Analysis PESTEL analysis helps to determine the external macro–environmental factors that can impact on the package holiday industry as a whole. 2.1.1 Political Aspects The political condition of any country can influence the laws of business. The political factors include the rules and laws of government and legal problems for operating a business. The political condition in the UK is relatively stable. Factors which can manipulate the package holida y industry are essentially the war and taxes on aviation among others. The UK government is currently trying to impose extra duty on aviation which can impact on the package holiday industry. easyJet, which is one of the biggest airline companies of the UK, had concluded that the hike of taxes on aviation can affect millions of customers and thus it can affect the profit of easyJet. The easyJet had already faced enormous tax increase for family trip i.e. tax had increased by 33%. It can affect the package holiday industry and the employment factor in the UK (Pierre, 2011). 2.1.2 Economical Aspects The economic factors can determine the purchasing power of people which affect the airline and package holiday companies’ offers. The economic condition includes the GDP growth rate, the

The U.S. legal system Essay Example | Topics and Well Written Essays - 1250 words

The U.S. legal system - Essay Example Usually when a case is unlikely to end in a successful tribunal, in court, then the defendant is granted a plea bargain or the case might even be dismissed by a judge or the district attorney. For instance, out of the 167,209 grownups arrested for misdemeanor charges, in the New York State, in 2009, only 663 individuals were exonerated (roughly 0.4%). More than 100,000 individuals were charged, but a majority of them pleaded out to lower charges. Just about 35,923 individuals were charged of a felony despite their former arrest (Burnham, 2012). A majority of the rest were released after the completion of some form of rehab program. The United States legal system prides itself of been one of the fairest legal systems in the world. However, cases have arisen, which tend to question whether the above statement is true or false. Also, when someone considers the above statistics, they can start asking themselves questions of why some many people found in the wrong are eventually set free. It is true that the United States has the highest crime level than any other county in the globe (Burnham, 2012). The total number of United States citizens, who have passed through United States prisons, is higher than that total number of citizens that have been imprisoned in other countries of the world combined. Therefore, does the United States legal system promote good or bad ethics? This paper will look into this question, as well as discuss the role of judges in promoting good legal ethical practices. Question 1 The preface to the United States Constitution states that making sure domestic harmony is a goal of government, which is a fairly or ethically a neutral argument (Burnham, 2012). On the other hand, Civil Rights laws promote an ethical and legal commitment. Frequently the courts and laws are needed to resolve tough ethical dilemmas in the society such as the controversial issues concerning abortion, segregation and affirmative action. Also, laws permit numerous actio ns, which will not tolerate ethical scrutiny (Burnham, 2012). What the law requires or permits, in other words, is not essentially what is ethically right. For example, United States laws allow disloyalty or infidelity towards friends, the breaking of promises, which do not utilize the importance of legal contracts and a wide number of deceptions. Laws, at times, involve gross immoralities, for instance the Fugitive Slave Act of 1850, which urged citizens to bring back fugitive slaves to their masters, as well as the U.S. Supreme Court's Dred Scott ruling, which, in 1857, affirmed that slaves were not U.S. citizens, but the nation’s property (Burnham, 2012). State, federal and local regulatory acts persuade the behavior of some professions. Business managers are faced with two kinds of ethical matters when conducting their everyday activities and the law holds them answerable for their dealings in these areas. Micromanagement matters include employee rights, conflicts of inte rest, sexual harassment, fair performance appraisals, discrimination, proprietary information and offering or accepting gifts. Macromanagement matters consist of corporate social accountability, environmental ethics, product liability, comparable worth, downsizings and layoffs, workers rights to seclusion in the work setting, employee screening

The Ethnic Essay Example for Free

The Ethnic Essay ETHNIC RELATIONS IN PENINSULAR MALAYSIA: THE CULTURAL AND ECONOMIC DIMENSIONS Abstract This paper looks at the changing ethnic relations in Peninsular Malaysia in terms of the interactions between the state’s policies to advance Malay cultural dominance and reduce ethnic economic inequality and the aspirations and actions of the Chinese community. The state of ethnic relations partly will depend on whether the majority of the ethnic members, in particular the ethnic elites, are pursuing separatist or amalgamative strategies and goals, and on whether the rival ethnic groups stand in positions of marked inequality or near equality to each other. In this sense, since the 1969 ethnic riots, ethnic relations have eluded out right conflicts in part because the rival ethnic communities have pursued mainly amalgamative strategies and goals, and in part because the economic inequality gap has narrowed between the Malays and non-Malays. However, the expanding place of Islam in the Malay personal, and hence collective, identity and the relative success in making social classes more multiethnic have added additional complexities to the future of ethnic relations. Introduction Ethnicity remains the most potent force in Malaysia even if of late its influence has been somewhat adulterated by other social stratification forces, principally class and gender. The potency of ethnicity lies in its ability to combine both affective and instrumental appeals. As members of distinct and self-conscious cultural communities, Malays, Chinese and Indians naturally were inclined to identify with and treasure their respective languages, cultures and religions, and thus actively strived to preserve and propagate them. 1 Since they share a common pool of generalized symbols and values, the ethnic members would primarily socialize and associate with their own. Ethnicity thus continues to constitute an integral constituent of the individual Malaysia psyche and ethnic membership critically demarcates his/her social life and taste. It follows that the effectiveness of affective appeals originates from the evident passionate attachments to a particular ethnicity that continue to sway individual identification and pattern of social life. Passionate attachments are readily excited for the purposes of galvanizing ethnic individuals to preserve, protect and promote their culture, language, and religion. Historically, in Malaysia, the affective appeals also became intimately intertwined with the instrumental pursuit of political and economic goals that aimed to manipulate the system and distribution of rewards in preference of the particular ethnic members. Consequently, because ethnicity combines â€Å"an interest with an affective tie†, ethnic groups were more effective and successful than social classes in mobilizing their members in pursuit of collective ends in Malaysia. In post-independent Malaysia, ethnic relations became entangled and influenced by the rival ethnic communities’ struggle over the cultural constituents of national identity, the share of political power, and the distribution of economic wealth. This paper is divided into two parts. The first part examines the development in the cultural relations and the second part on the economic relations. The Cultural Dimension In the Western European experience, the process of nation building was preceded by or coincided with the cultural process of collective identity formation that was grounded in ethnicity. If and when ethnicity formed the basis of nationality, the construction of a national culture/identity almost always would be based on the dominant ethnic group’s culture with the concurrent marginalization, and usually annihilation, of the minority ethnic groups’ cultures (Smith 1986). In most of the Western European nations, assimilation of the minority ethnic groups into the dominant ethnic group culture became the normative historical experience. The tacit conflation of nation and ethnicity largely arose from the emergence of European nations with relatively homogeneous national cultures. Indeed, the tacit conflation entrenched and perpetuated the notion of a nationalism that imagines the nation in terms of a people sharing a common history, culture, language and territory. In the colonial world, the conflated conception of nationalism powerfully captured the imaginations of most of the national liberation movements. Inspired by 2 the image of a homogenous cultural nation led to efforts by the dominant ethnic groups in the postcolonial world to fashion national cultures out of their own. A result of this was the proliferation of assimilationist policies in many of the postcolonial nationstates. But, given the multiethnic character of nearly all the postcolonial nation-states, the imposition of assimilationist policies regularly resulted in accentuating the relations between the dominant and minority ethnic groups. Although Malaysia is an exception to the rule in terms of not pursuing an outright assimilationist policy, the Malays, nevertheless, persisted on the construction of a national culture founded on their culture. The unequal relation between the Malay and non-Malay cultures was formally recognized and written into the 1957 Constitution2. This was a radical departure from the colonial period where no one ethnic group’s culture was given privileged status and there was no conception of a common national culture. The colonial state moreover practiced an essentially nonintervention policy in the cultural development of the colony and each ethnic group had equal access to and could freely practice their culture in the colonial public space. The postcolonial state played, in contrast, an increasingly interventionist role in the cultural development of the society and actively promoted the public presence of Malay culture. In post-independent Malaysia, the site of cultural contentions was centered over the status and place of the different ethnic groups’ cultures in the public space. To construct a national culture founded on Malay culture necessary would mean the construction of a public space where Malay culture is omnipresence with the nonMalay cultures relegated to the periphery. However, to advance the Malay cultural symbols and Islam in the public space, the state would have to roll back the historically expansive presence of non-Malay cultural symbols in the public space in general and in the urban space in particular. Constitutionally, since the assimilationist notion was abandoned in Malaysia, the predicament was how to advance Malay cultural dominance without alienating the non-Malay communities and violating their rights to practice and to propagate their cultures as guaranteed in the constitution. In short, the ambivalence around the inclusion and exclusion of the non-Malays’ cultures constitutes the key predicament in the construction of the modern Malaysian nation. 3 In the 1960s, the cultural terrain was a fiercely contested arena. This was because, during this period, the majority of Malays and non-Malays held diametrically opposing stances on the cultural, religion and language issues. On the one side, the popular Malay opinion strongly backed the dominant and privileged position of Malay culture in the new nation and expected the state to uphold and promote Malay culture and the official status of Malay language. Consequently, the perceived slow progress made by the state in advancing Malay culture and language led to increasing numbers of Malays, especially the Malay cultural nationalists,3 to become disenchanted with the United Malays National Organization (UMNO) leaders. On the other side, the majority of Chinese vigorously and persitently advocated the equality of status for every culture in the society;4 Mandarin as one of the official languages, equal treatment of Chinese culture and religion, and equal recognition of and rights to education in their mother tongue. The Chinese demand for complete equality was powerfully captured in the notion of a â€Å"Malaysian Malaysia†. The heated cultural contentions considerably envenomed the ethnic relations in the 1960s. In the immediate aftermath of the 1969 ethnic riots, the Malay-dominated state proceeded, aggressively, to reconstitute the public cultural landscape. The National Culture Policy was implemented in 1971 to amplify the symbolic presence of Malay culture and Islam in the public space. Also in 1971, the National Education Policy was executed to incrementally make Malay language as the medium of instruction at all educational levels. Indeed, after 1969, the preeminence of Malay culture in the society became a non-negotiable proposition, and questioning it could result in prosecution under the Sedition Act. Conversely, the pro-Malay cultural policies put the non-Malay communities on the defensive and prodded them to safeguard their cultural presence in and access to the public space. In particular, when the state imposed increasing regulations and restrictions on the their rights to stage public cultural performances or to acquire land to build Chinese schools and places of worship and burial, it induced the Chinese to mobilize to defend and struggle for their cultural space and rights. The impact of the state cultural policies on the ethnic relations over the years depends on several factors. One factor is connected to what was the prevailing conception of Malay culture and the elements of the non-Malay ethnic cultures that 4 could go into the national culture. Another factor has to do with the specific cultural policies formulated and the manner the Malay-dominated state had pursued them. They varying responses of the Malay and Chinese groupings to the state cultural policies constitute another important factor. In the 1970s, pressures from the Malay cultural nationalists pushed the state to strive aggressively to enlarge the presence and function of Malay cultural symbols in the official and public spaces. Since the 1980s, however, pressures from the resurgence of Islam among the Malays led the state to introduce more measures to enhance the â€Å"Islamicization† of the society. Simply put, the state allocated funds and established institutions to research on and propagate Malay arts and cultures, â€Å"altering them where necessary to fit current ideological and religious sensibilities† .

Dry Yeast and Hydrogen Peroxide Acid Base Catalysis

Dry Yeast and Hydrogen Peroxide Acid Base Catalysis Mateo Rodriguez Abstract   Category: Chemistry The purpose of this experiment was to figure out if either acids or bases accelerate or decelerate the chemical reaction consisting of dry yeast and hydrogen peroxide. I am trying to prove that the more acidic or the more basic the reaction is, the more accelerated the reaction will be. Enzymes are very important to the human body because they speed up chemical reactions without being a part of it. Enzymes are made up of proteins which are important biological compounds in the formation of living organisms. The addition of an acid or base to yeast makes  a certain amount of bubbles to show how acidity or basicness affects the chemical composition  taking place in the reaction with the yeast. Without the addition of an acid or a base, the reaction is harmless to our bodies. The enzyme Catalase is used in everyday life as well. The protein found in the enzyme is easily changeable with the addition of another substance Among the materials that you need to conduct this experiment are five clear containers, a washable spoon, distilled water, a measuring cup, baking soda, lemon juice, and a set of measuring spoons. The six planned concoctions are control with no acids or bases, low-acid with one teaspoon oflemonjuice, high-acid with two teaspoons of lemon juice, low-base with one teaspoon of baking soda, and high-acid with two teaspoons of baking soda. You might even want to try a combination of both the acid and the base. Next, you must add a Y4 cup of hydrogen  peroxide into the glass. Then add a 1teaspoon of dry yeast and the reaction will begin. Record  your results carefully to track this marvelous experiment. In the end, the reactions that were further away from a neutral pH performed in a more decelerated rate. Therefore, the control, low-acid, and low-base reactions performed at a more accelerated rate than the high-acid and the high-base reactions. However, the combination reaction performed at an exponentially better rate than all other reactions. Although all the mixtures performed within the same range (besides the combination), it was simply due to the reactions being at a microcosmic scale. The experiment ended up proving my initial hypothesis completely incorrect. It would probably be a wise idea to use larger amounts in order to get more appreciable results. The bubbles formed because different atoms in the hydrogen peroxide and the dry yeast collided and then bounced away to be farther away than they were in the beginning. This microscopic change appears to us humans in the form ofbubbles. The enzyme Catalase found in dry yeast, is also found in our bodies organs; primarily the liver. What Catalase does in the liver is manage the graying of our hair. The more Catalase the faster our hair will gray, and the less Catalase there is the slower our hair will gray. Since Catalase is found in our crucial organs, doctors and scientists have done experiments to try and manipulate the enzyme. Their experiments primarily consist of the yeast acting against acids and bases as I did in my project. If this experiment were to be done on a more grand scale, it would sure affect and aid us in our everyday lives. Introduction The purpose of this project is to figure out if either acids or bases accelerate or decelerate the chemical reaction consisting of dry yeast and hydrogen peroxide. Enzymes are very  important to the human body because they speed up chemical reactions without being a part of it. This catalysis isnt just found in the human body, its also in most living things on Earth. Enzymes are made up of proteins which are important biological compounds in the formation of living organisms. The addition of an acid or base to yeast makes a certain amount of bubbles to show how acidity or basicness affects the chemical composition taking place in the reaction with the yeast. If you have ever mixed baking soda and lemon juice in an attempt to fight indigestion, you will see a basic chemical reaction between the two. Without the addition of acids or bases, the yeast reaction is quite harmless to our bodies. However, since we consume acids and bases almost every day, its a great idea to enlighten your self on just how our bodies are working. The main goal of this experiment is to fmd out how well the catalase in yeast breaks down acids and bases or vice versa. Hypothesis  and  Background  Research Acids and basses are two very common terms in many scientific fields, such as chemistry. Acids are chemical substances that dissolve some types of metal and turn litmus intro a red color because of them being of a pH lower than seven. They are typically a corrosive or sour-tasting kind of liquid. Bases on the other hand, are usually of a pH higher than seven and are the opposite of acidic substances. They accept hydrogen ions instead of releasing them such as acids do. Bases will also typically turn litmus paper into a sort of blue color. There are several different types of chemical reactions and changes happening around us in our everyday lives. The most common of these reactions occurs when a raw egg turns solid. This happens because an impressive amount of heat is applied to the raw egg which forms longer and stronger chains of protein molecules inside the egg. This reaction and several others that occur in our body rely on enzymes, which are basically special types of catalysts made up of protein. Catalysts are anything that speeds up an action without being used up themselves. Thus, an acid- base catalysis is the acceleration   of a chemical reaction by the addition of an acid or a base with the acid or base itself not being consumed in the reaction. Enzymes are not only found in human bodies, they are found in all types of living things including yeast. Yeast contains the enzyme known as catalase which breaks down the chemical hydrogen peroxide (H202) into  oxygen gas and water. This would be the react ion that will inform us about the amount of  bubbles formed from the acids and bases. This reaction will also show us how much the yeast has to work to break down the hydrogen peroxide when different substances are also added onto the concoction. Proteins can be changed when a specific amount of heat is brought upon it. Since enzymes are made up of proteins, they too can be changed by heat. However, what a majority of people do not know, is that the addition of acids and bases can also affect the way that a protein is put together. Both acid-catalysis and base-catalyzed reactions are used for their own unique purposes. A macrocosmic example of acid catalysis is the reaction and conversion of the hydrocarbon atoms found in petroleum to gasoline, and the creation of silicone. An example of a grand base ­ catalyzed reaction is the creation and conversion of several compounds and molecules used in the creation of foam sponges. The main reasoning behind this investigation is to discover how well the catalase enzyme in yeast can break down hydrogen peroxide after different amounts of acids and bases have been added onto it. For this experiment, my hypothesis is that the more acidic or the more basic the concoction made in the different cups is, the more bubbles will be made and the higher they will get. Procedure Materials The materials you will need for this experiment include: 5 clear glass containers of equal size (beakers or test tubes are ideal) Permanent marker Tape 5 clean spoons Distilled water Small clear cup/glass Baking soda Set of measuring teaspoons Measuring cup Hydrogen peroxide Dry yeast Ruler Lemon juice Variables         Ã‚   1. The rlcpcndent-ormanipulated variable in this experiment is the amount of lemon juice or baking soda poured into the different containers and thus, the acidity or basicity in each container. 2. The iodepor responding variable in this experiment is the height and amount of bubbles formed as a result of the chemical reaction. 3.   The controlled variable or the variable held constant in this experiment is the amount of yeast and the amount of hydrogen peroxide put in each container and the containers themselves. StepbyStep Directions 1. Label the containers: 1- Control, 2- Low Acid, 3- High Acid, 4- Low Base, and 5-High Base. 2. Put a spoon in each of the containers, and make sure to never move a spoon from one container to the other. 3. Add two teaspoons of distilled water to container 1- Control. 4. Stir in 1 4 cup of hydrogen peroxide to container 1-Control. 5. Stir in 1 teaspoon of yeast to container 1- Control. 6. Place the ruler alongside the container, and record the highest height the bubbles reach 7.Of the other containers, record predictions first, and actual results after on a chart. 8.   To create the acidic containers, add one teaspoon oflemonjuice to container 2- Low Acid and two teaspoons oflemonjuice to container 3-High Acid. 9. Add one teaspoon of distilled water to container 2- Low Acid so it is the same volume as con iner 3. 1O.Stir in V4 cup of hydrogen peroxide to containers 2 and 3. ll.Add 1 teaspoon yeast to both container 2 and 3. Stir and observe. 12.Record the maximum height ofthe yeast bubbles. 13.To create the basic containers, add one teaspoon ofthe baking soda solution to container 4- Low Base and two teaspoons of the baking soda solution to container 5- High Base. 14.Add one teaspoon of distilled water to container 4- Low Base so it has the same volume as container 5. 15.Stir in V4 cup ofhydrogen peroxide to containers 4 and 5. 16.Add 1 8 teaspoon of yeast to both container 4 and 5. Stir and observe 17.Record the maximum height ofthe yeast bubbles. (Compare your predictions with your actual observations) Results There were a plethora of things to be discovered from this otherwise simple experiment. The very flrst thing that you have to be aware of to do this experiment is that there will always be a change to an altered chemical reaction, no matter how small the alteration or the result. The result of each and every chemical reaction wasnt very different, but it was enough so that each showed a noticeable change. The temperature for each experiment I conducted stayed at approximately the same level throughout. The original height of the mixture was approximately 1 inch before adding the yeast. I performed three separate trials for each chemical reaction. The results were approximately the same for every trial I conducted of the different concoctions. The initial height of all the concoctions prior to adding yeast was approximately I inch. The constant reaction worked at the most accelerated rate, thus causing more bubbles to form on the mixtures surface. This occurred because of the fact that the enzyme Catalase works best at around pH 7, and this mixture was very near to the neutral pH. The foamy bubbles made the height of the concoction reach approximately 1.5 inches in an average whiskey glass. The bubbles reached their maximum height at a slow rate. This was true for a majority of the reactions. Control Reaction   Ã‚   The acidic reactions reacted in a very similar way to each other. The low-acid reaction acted in a very similar way to the control reaction in every single trial I conducted. The bubbles in this reaction reached a slightly lower height than that of the control reaction; approximately 1.2 inches. The pH of this composition was slightly more acidic; about a 6 or 5 on the pH scale. The pH being lower is what caused the bubbles to perform in a more decelerated rate. The high-acid reaction also performed at a lesser magnitude than the control reaction. The height of the bubbles reached a height of slightly more than 1 inch. Due to the fact that the high-acid reaction had a lower pH and strayed further from the desired neutral status, it performed the worst of all the reactions thus far. However, this reaction reached its maximum height in a shorter amount of time. Low-Acid  Reaction  High-AcidReaction The low-base mixture reacted in approximately the same way as the low-acid mixture. This is because the two mixtures were the same amount of pH away from the desired neutral pH. This concoction was at a pH of roughly 9 or 10. The height ofthis mixture was approximately 1.2 inches. Even though the amount of acid or base added to the mixture was the same, the one teaspoon of baking soda raised the pH more than the one teaspoon of lemon juice lowered the pH because the baking soda is a powder. It being a powder allows for the individual molecules of the substance to spread around the mixture more than the tangy lemon juice could. The high-base mixture reacted in a very similar way to the high-acid mixture. Again, this was because they  were the same amount away from a neutral pH. The pH of the high-base concoction was a pH of approximately 11 or 12. The maximum height of this mixture reached slightly more than 1 inch. This blend also reached its maximum height in a shorter amount of time than the others. Low-Base  Reaction  High-Base  Reaction Due to the fact that the different reactions reacted in quite a similar way to one another, I decided to conduct an additional experiment. This one consisted of one teaspoon of lemon juice and one teaspoon of baking soda in the beginning. This was to discover if a mixture of the two would accelerate or decelerate the Catalase reaction. I had previous knowledge that a mixture of baking soda and lemon juice resulted in a foamy liquid that helped with indigestion and to fight off minor cancer cells, so I put it to the test with the catalytic enzyme. This concoction reacted in a way like no other. The maximum height of the reaction was approximately 5 inches. This reaction also reached its maximum height quicker than any other reaction. The initial foam of the mixture of the acid and the base caused the yeast bubbles to be larger and whiter in color in comparison to the other reactions. Estimated  Height  of  Yeast  Bubbles Actual  Height  of  Yeast  Bubbles Control 2in. 1.5 in. Low-Acid 3 in. 1.3 in. High-Acid 4in. 1.1in. Low-Base 3.3 in. 1.35 in. High-Base 4.4in. 1.15 in. Combination 5 in. 2.5 in. Conclusion The results proved my hypothesis completely incorrect. I believed that the further away from neutral the concoctions got, the more accelerated the reaction would be. However, the complete opposite to what I believed turned out to be true. I was very surprised to see that every  planned reaction gave approximately the same results. That was why I decided to conduct an  experiment with usually counteracting substances; the acid and the ba::}if I were to do this  experiment again, I would use larger amounts in order to get larger and more visible results. The most plausible explanation of the yeast reaction is that the bubbles formed because the hydrogen and oxide atoms collided with the Catalase in the yeast and then bounced away. Due to the fact that the molecules bounced apart, a larger microscopic gap formed between the atoms. The way us humans see this minuscule separation is in the form of the Catalase bubbles. The way that this reaction could help us in our everyday lives i s actually quite simple. Catalase is found in a majority of human bodies; especially in the liver. What Catalase does in the human body is that  if there is more of it in the liver, your hair will gray at a slower rate or not at all, and if there is not a lot of Catalase in your liver, then your hair will grow at an exponential rate. Due to the fact that Catalase is found in one of our crucial organs, doctors and scientists have conducted  experiments to try and manipulate the enzyme in order to treat ailments in that region of the bodese experiments were simply on a microcosmic scale, which did not allow them to  perform in such a notable and appreciable way. However, on a larger scale, this type of catalysis would be truly helpful in our everyday needs. Bibliography Gray, Theodore. Molecules:TheElementsandtheArchitectureofEverything.New York City: Black Dog Leventhal, 2014. Print. Touchette, Betty. (2014, May 01). AcidBaseCatalysis. /www.education.com/science-fair/article/acids-bases-affect-enzyme-action/> Ruiz, Brianna. (2015, September 10). AcidandBaseCatalysis. Goodsell, David. (2004, September). PDB101:Catalase. 15