Miller Lites white label and increased sales Essay

Miller Lites white label and increased sales - Essay Example I support the company’s decision to change its packaging because it helped to boost sales. When the company decided to change to its original white packaging, it never expected that the brand will witness increased sales in the US. The decision to change the packaging has helped to boost the sales of the products. It, therefore, implies that the new packaging was the much-required effort that could help the brand. Miller Lite’s white cans enabled it to stand out from the rest of products on the shelves hence customers went for the brand. It may be dangerous to change the packaging to a completely different color since customers may not identify it hence reduced sales. Redesigning a product packaging can be disastrous as the case of Tropicana in 2009 where its restructuring resulted in a drop in sales of 20% and loss of millions of dollars (MacDonald 6). The decision by the company to rebrand Miller Lite can be placed under the product line extension. Line Extensions happens when a company decides to introduce additional items in the same brand name such as packaging (Chandrasekar 12). The company’s decision to change packaging only affected Miller Lite’s brand and may not affect other products produced by the company. The company did not also change the taste or color of the drink but only change the outer look. The new packaging helped to boost the sales of the brand although the company did not anticipate the increased sales. Line extension aims at helping a brand to register increased sales.

Public Relations and Promotion Essay Example | Topics and Well Written Essays - 1000 words

Public Relations and Promotion - Essay Example This has affected, in an adverse way, the anticipated economic gains that would have been made in the area. For the past 5 years, this wave of destruction has swept through the county of Mobley in spite of the public protests and demonstrations her residents has conducted. MADAAT has recorded successful initiatives over the last three years with more than 2700 persons rehabilitated and the rate of drug and substance abuse decreased by 30%. This will be a great event and a lot of activities will take place. Their will be Football and Volleyball tournaments, debates on how to curb alcohol and drug abuse, free counseling on alcohol and substance abuse and training on how to counsel and care for drug addicts to help them rehabilitate. Mobley has lost very young and energetic youths to drug abuse; about 300 annually, according to MADAAT Secretary General, Mr. Godwin Brooke. â€Å"We urge the Mobley’s vast society, whether affected or otherwise, to try and come for the organized event. We further encourage all the individuals that wish to participate in any of the activities of the big day, to apply and submit their applications on-line through our website,† MADAAT Organizing Secretary said on his speech while addressing the students at Mobley College for Business Studies. â€Å"This event will add a lot of force to the fight against drug and substance abuse in Mobley. We target to achieve a decrement in this disaster practice by 10-15% by the end of this year,† He added. The Mobley Alcohol and Drug Abuse Awareness team was found and initially made up of 28 members from The Ashleigh University Christian Union, Mobley. Today, it’s a well organized fraternity of men and women across the Mobley County; persons with common interests and beliefs to curb this monster that threatens to tear Mobley apart. The preferred media target would be